Friday July 25, 2008
Balmer - Constraint Drive Pleasing Design
“In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving,” Ballmer wrote in the email, a copy of which was obtained by the Wall Street Journal. “Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience.”
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Mark Kraemer
Mark is an Information Architect and Principal Consultant at EMC in Dallas. His professional life is a Venn diagram, where he lives in the intersection of the folks who wear suits and the designers who wear flip-flops. You can catch his other ramblings on user experience and design at his personal blog, Mark-up.
Mark, so do you agree w/ Balmer’s statement that choice often requires compromises?