On a project that I worked on in the recent past, I was privileged to work with a copywriter for the very first time. Truthfully, I wasn’t quite sure what to expect from this outside resource, and I went in with a lot of questions. How much would I need to lead and shape the copywriting effort? Would I need to provide an outline of all the site content before she could get started? Would she just “dress up” the plain-Jane text that the client currently had on the site, or go beyond that?

Working With A Copywriter Article posted by Jared Christensen in , Content/Copywriting .