We are roughly 90 days into The Acquisition™. Now that we’re part of the EMC family, we find ourselves eager to affect big brother’s brand. While we are working on some strategic ideas, I personally thought it would be fun to throw some tasty EMC wallpapers at you. Enjoy!

EMC Desktop Wallpapers Article posted by Matt Donovan in Identity/Branding .

A couple of weeks ago Geniant was acquired by EMC. We are currently working on integrating into the corporation’s Microsoft Services Practice. What does this mean for us, our families, and (more importantly) our macs? Fear not, friend – the future looks bright.

Movin' on up! Article posted by Matt Donovan in , Identity/Branding .

As I wrote previously, designing an identity system is one of the more challenging activities for a designer. It’s immensely fun and rewarding, of course, but the kind of fun that gives you headaches and makes your heart beat kinda funny at times.

Cultivating an Identity Article posted by Jared Christensen in , Identity/Branding .

Creating an identity system is probably one of the hardest design challenges there is. When Geniant acquired Bright Corner in January of 2006, it inherited a team of designers who almost immediately began the creative process of rebranding the company. Even before the acquisition was finalized, there was much talk of how the visual identity had to change to create a good match between the integrated companies’ service offerings.

Redesigning Geniant Article posted by Jared Christensen in , Identity/Branding .